Makeup trends evolve, and so does your skin. Whether you're a Gen Z trendsetter or a streetwear veteran, mastering the art of beauty is about enhancing what you've got—not masking it. We asked top makeup artists for their no-nonsense advice on looking fresh, dewy, and fabulous at any age. Here's the tea, straight from the pros.
Skincare First: The Ultimate Base
Before you even think about eyeshadow or liner, commit to a killer skincare routine. As Kate Hughes, a London-based freelance artist, puts it: 'No good skincare, no good makeup. Full stop.' Your skin cell turnover slows down as you age, leading to that dull look—but exfoliation is your secret weapon.
- Start slow: exfoliate once a week, then build up to 3-4 times weekly.
- Try exfoliating pads or liquid exfoliants like Paula's Choice 2% BHA.
- Consistency beats intensity—your skin will thank you.
For the Young Ones: Less Is More
Starting makeup young? Bobbi Brown, founder of Jones Road Beauty, says there's no 'right' age—it's about maturity and interest. The goal isn't to look like someone else. 'It's to look like yourself, just a little more polished.' Keep it minimal: a swipe of lip gloss, tinted moisturizer, maybe a touch of blush. Confidence is the best accessory.
Blemish Control: Spot Conceal Like a Pro
Got a breakout? Don't cake on the foundation. 'The biggest mistake is trying to cover every blemish with a thick layer,' warns Brown. Instead, use a lightweight complexion product and spot-conceal only where needed. Lisa Eldridge, MBE, swears by pinpoint concealing: 'Resist the urge for blanket coverage—focus on the skin between problem areas.'
Beat the Heat: The Sandwich Method
Summer in the city can melt your makeup faster than an ice pop. Kate Hughes, who works in Ibiza's humidity, recommends the 'sandwich method': start with a grippy primer, spray setting spray, apply makeup, then spray again. This layering locks in your look for those long festival days. And don't skip SPF—Hughes swears by face factor 50s that feel like primers, not sunscreen.
Eye Bags: Hydrate and De-Puff
Under-eye bags are a rite of passage, but heavy concealer isn't the answer. 'Skin under the eyes gets thinner and drier,' says Brown. 'Focus on hydration first.' Eye creams with caffeine are fantastic, notes Antonio Cruz, but you've got to be consistent—use them for at least 28 days. Sleep is key, too. 'Eye bags come from within,' adds Hughes. Ice rollers can tighten skin and reduce puffiness.
DIY Green Tea Ice Cubes
For a refreshing fix, Lisa Eldridge suggests homemade green tea ice cubes. Brew strong green tea, cool, freeze, then massage a wrapped cube under your eyes for a few minutes. It boosts circulation and drains fluid—perfect for post-rave mornings.
Concealer Application: Layer and Blend
When you do use concealer, be creative. Hughes recommends a hydrating formula with good pigment. 'Layer it—apply a little, blend, then apply more.' She uses 4-5 coats, but the key is blending between each. Whether it's Rimmel or Chanel, 'application is king.'
Foundation Tools: Brush vs. Hands
Many artists prefer brushes for a flawless finish. Antonio Cruz notes that applying foundation with a brush gives better control and a more even layer. But if you're a hand applier, that's okay—just blend well. The right tool depends on your desired finish, but brushes are a solid investment for that airbrushed look.
| Concern | Pro Tip | Product Type |
|---|---|---|
| Dull skin | Exfoliate 3-4x weekly | Liquid exfoliant with BHA |
| Blemishes | Spot conceal only | Lightweight concealer |
| Heat melt | Use sandwich method | Setting spray + primer |
| Eye bags | Hydrate and de-puff | Caffeine eye cream |
FAQ
What's the best way to start a skincare routine?
Begin with a gentle cleanser and moisturizer. Add exfoliation once a week, then gradually increase as your skin adapts.
Can I wear makeup if I'm under 16?
Absolutely—just keep it simple. Tinted moisturizer, lip balm, and a little mascara can enhance your natural look without overdoing it.
How do I stop my makeup from creasing under my eyes?
Use a hydrating eye cream first, then apply a thin layer of concealer and set with a light powder. Avoid heavy formulas.
Are expensive makeup products worth it?
Not necessarily. As Kate Hughes says, 'Application is king.' A skilled hand with drugstore brands can rival luxury results.
What's the quickest way to de-puff eyes in the morning?
Try ice rollers or green tea ice cubes. Massage gently for a few minutes to boost circulation and reduce swelling.
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